TRAIN WITH CONFIDENCE. BE THE FEAR
Welcome to Be The Fear
ONLINE PERSONALISED
ENDURANCE COACHING
To empower everyday triathletes to reach their full potential in triathlon through personalised coaching, strength integration, and ongoing support. together we build confidence, consistency, and long-term success.
At Be The Fear, I coach age-group triathletes training for IRONMAN and IRONMAN 70.3 races who want more than a generic training plan. These athletes are motivated to achieve the best that they can and are ready to train confidently towards their goal.
You will get direct communication from me, your coach, with a program built around your goals, your abilities and your life. Every plan includes strength training to improve performance, reduce injury risk and support longevity in the sport.
I’ve been where you are: learning freestyle as an adult, chasing podiums, hitting burnout, and finding my way back to the sport I love. That journey shapes how I coach — with empathy, realism, and a focus on helping you reach your biggest goals without losing the joy along the way.
be the fear
performance principles
Individualisation
Every athlete is different. Your coaching should reflect your unique goals, experience, lifestyle, and schedule—so your plan works for you, not the other way around.
Strength for Endurance
Strength training isn’t optional. It builds durability, improves performance, and supports long-term success in sport and life.
Communication & Service
Coaching is a two-way street. You’ll get clear, consistent support and honest feedback so we can adjust as needed and make progress together. But communication goes both ways: your updates, feedback, and questions help guide your training and ensure we stay aligned.
Perseverance
Improvement takes effort. You don’t need to be perfect, but you do need to keep showing up. Bold goals take commitment, consistency, and courage.
Balance
Training should support your life—not take over it. The best plan is one you can stick with. Balance leads to sustainability, enjoyment, and long-term growth.
Ironman Triathlon Coach Bec
I’m Bec Fear — a certified Ironman triathlon coach, strength specialist, and competitive age-group athlete who knows what it takes to go from learning freestyle as an adult to standing on the IRONMAN 70.3 podium. I’ve raced everything from sprint triathlons to full-distance IRONMANs, and my own journey has taken me from burnout to comeback — giving me a unique perspective on performance, resilience, and balance.
With a background in strength coaching and over a decade of experience helping others build fitness in both military and civilian environments - I create training that goes beyond just logging sessions. Every athlete I work with gets individualised support, integrated strength for longevity, and direct communication. Whether you're chasing your first IRONMAN finish line or qualifying for world championships, I’m here to help you train with confidence.
getting started is easy
Whether you’re chasing your first finish line, building confidence in training, or aiming for a personal best, I’m here to help.
Just fill out the contact form to share a bit about your goals and experience or click that “book a coach chat” button at the top.
IRONMAN 70.3 Coming Up?
Download your free Race Week Planner – a complete checklist and guide to packing, planning, and nailing your IRONMAN 70.3 race week.
PARTNERSHIPS
Be The Fear is proudly partnered with Infinit Nutrition Australia, providing custom-blended hydration and fueling solutions for endurance athletes. All coached athletes receive a 10% discount to support their training and race-day performance.
Reach out to Coach Bec for how to claim your athlete discount.
What Athletes Are Saying
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I just want to say that Bec you are an amazing personal trainer. With your encouragement and perseverance you have managed to get me back in the gym and on my bike. Your program has already started to show improvements in my fitness. The improvement in my bike training is fantastic. Feeling better and stronger than I have in years. I know I have set a goal for next year and with your training I feel that I will achieve that goal. Thanks for everything.
Barry.
Cyclist and Strength
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Has a font of knowledge in both Triathlon and Strength training, also is quite down to earth and is willing to put the time in to help
Paul.
Strength and Run.
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I would just like to thank Bec for her time and patience, I have had many PT's over the last 15 years and have found Bec to be the best. She has taken more time than any other PT with my initial apptointment and then developing a program that would suit my abilities. In the last 6 months my fitness has improved immensly, my mobility (which at 70) was starting to deteriorate has improved and I feel 10 years younger. Bec has done both a strength program and bike for me and although sometimes it seems like hard work, the improvements that I have seen in myself have amazed me. Thank you for all your hard work.
Ren.
Cyclist and Strength.