from first to faster

Individualised IRONMAN & 70.3 coaching for athletes ready to step up in distance and race faster with confidence, structure, and strength-integrated training.

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Coaching starts with a conversation.

Welcome to Be The Fear

At Be The Fear, I help age-group triathletes training for IRONMAN and IRONMAN 70.3 move from first long-course efforts to faster race performance. Whether you’re stepping up in distance or chasing a stronger 70.3 or IRONMAN result, you’ll work directly with me on individualised, strength-integrated triathlon coaching built around your life, your goals, and your race day ambitions.

You’ll work directly with me as your coach, with training built around your goals, abilities, and real life. Every plan includes strength training to support performance, reduce injury risk, and promote longevity in the sport.

I’ve been where you are: learning freestyle swimming as an adult, chasing podiums, hitting burnout, and finding my way back to the sport I love. That journey shapes how I coach: with empathy, realism, and a focus on helping you reach big goals without losing the joy along the way.

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be the fear

performance principles

These principles guide how I build your training so you can train with confidence and purpose.

Individualisation

Every athlete is different. Your coaching should reflect your unique goals, experience, lifestyle, and schedule—so your plan works for you, not the other way around.

Strength for Endurance

Strength training isn’t optional. It builds durability, improves performance, and supports long-term success in sport and life.

Communication & Service

Coaching is a two-way street. You’ll get clear support and honest feedback — and your updates help me adjust your training so we stay aligned.

Perseverance

Improvement takes effort. You don’t need to be perfect, but you do need to keep showing up. Bold goals take commitment, consistency, and courage.

Balance

Training should support your life—not take over it. The best plan is one you can stick with. Balance leads to sustainability, enjoyment, and long-term growth.

Ironman Triathlon Coach Bec

I’m Bec Fear — a certified Ironman triathlon coach, strength specialist, and competitive age-group athlete who knows what it takes to go from learning freestyle as an adult to standing on the IRONMAN 70.3 podium. I’ve raced everything from sprint triathlons to full-distance IRONMANs, and my own journey has taken me from burnout to comeback — giving me a unique perspective on performance, resilience, and balance.

With a background in strength coaching and over a decade of experience helping others build fitness in both military and civilian environments - I create training that goes beyond just logging sessions. Every athlete I work with gets individualised support, integrated strength for longevity, and direct communication. Whether you're chasing your first IRONMAN finish line or qualifying for world championships, I’m here to help you train with confidence.

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getting started is easy

Get in touch to share a bit about your goals and experience. I’ll review your details and get back to you with the next best step — whether that’s answering a few questions by email or booking a call.

Struggling with open water swims?

If open water anxiety gets in your head, you’re not alone.

I’ve put together a free guide with practical strategies to help you stay calm, focused, and more confident in open water without needing to be a “strong swimmer.”

Get the Free Guide

PARTNERSHIPS

Be The Fear is proudly partnered with Infinit Nutrition Australia, providing custom-blended hydration and fueling solutions for endurance athletes. All coached athletes receive a 10% discount to support their training and race-day performance.

Reach out to Coach Bec for how to claim your athlete discount.

Be The Fear is a proud partner of Australian Partners of Defence, supporting the defence and veteran community.
This partnership reflects a commitment to recognising service to Australia and supporting the mental and physical resilience required for long-term health, performance, and wellbeing.

What Athletes Are Saying

Working with Bec has been one of the best decisions I’ve made for my training. Her experience and depth of knowledge to share has been truly invaluable, and it’s clear she genuinely care about helping her athletes improve and achieve their goals. Bec knows exactly when to push me and when to adapt training to keep it sustainable and enjoyable. Since starting, I’ve become stronger, fitter, and far more confident than I ever managed especially in my riding. Beyond the physical progress, her encouragement and belief in me has helped me achieve things I didn’t think were possible. I’d highly recommend her to anyone wanting to improve, whether you’re a beginner or chasing big race goals.
- Alannah.
I would highly recommend be the fear coaching due to the personalised approach, which takes into consideration your physical and mental health alongside work and personal commitments, while continuing to push you towards your goals.
- S.L.
I just want to say that Bec you are an amazing personal trainer. With your encouragement and perseverance, you have managed to get me back in the gym and on my bike. Your program has already started to show improvements in my fitness. The improvement in my bike training is fantastic. Feeling better and stronger than I have in years. I know I have set a goal for next year and with your training I feel that I will achieve that goal. Thanks for everything.
- Barry.
Has a font of knowledge in both Triathlon and Strength training, also is quite down to earth and is willing to put the time in to help.
- Paul.
I would just like to thank Bec for her time and patience, I have had many PT's over the last 15 years and have found Bec to be the best. She has taken more time than any other PT with my initial apptointment and then developing a program that would suit my abilities. In the last 6 months my fitness has improved immensly, my mobility (which at 70) was starting to deteriorate has improved and I feel 10 years younger. Bec has done both a strength program and bike for me and although sometimes it seems like hard work, the improvements that I have seen in myself have amazed me. Thank you for all your hard work.
- Ren.
I would like to highly recommend Bec Fear as a personal trainer. She consistently monitors and tailors her training techniques to suit your condition and goals.
- Joe.